How to create Facebook Lead Gen ads to get customers | Syed Sufiyan

Apr 3, 2022 | 0 comments

 

If you want to generate leads for your business then you should consider Facebook Lead Ads.

Through Facebook lead ads you can generate leads at low cost. 

Are you Marketer who wants to generate quality leads from Facebook?

Or Are you a businessman who wants to generate quality leads for your business?

I will show you the exact ways I used to generate quality leads for my clients.

 

Check out the video on Facebook Lead gen ads

What are Facebook Lead Gen Ads?

 

When people see your ad on Facebook they click the ad and a form appears where they fill in the details like Name , Number and Email.

Facebook will also help people to automatically fill in the details. 

By this you will get the lead then you can call or Email them about your product or service

8 Steps to create Facebook Lead gen ads 

  1. Go to Ads manager
  2. Click Create button
  3. Choose Lead Generation
4. Choose Facebook Page

    5. Add your budget, date range and Target audience 

     

    Budget can be low to start off. 350 Rs / $20 daily is a good budget to test campaigns.

    You can also schedule the date of ads. If you want to run ads for 1 week you can select 7 days. 

     

    When it comes to targeting you have options to target different interests in Facebook. 

     

    According to research, As of January 2020 Facebook had an advertising reach of around 260 million users across india

       

      6. Create Ad formats- Use Image, carousel, slideshow or Video

      Ad format is a crucial part of advertisement. It should be natural and very simple so the audience can understand clearly.

       7. Write Ad Copy , Headline and use Call to action

      Create a copy keeping your audience in mind. You can use copywriting formulas like AIDA or PAS.

       

      How to create Ad copy using AIDA and Pas formula? 

       

      AIDA 

      Attention: Create attention by calling out your target audience

      Interest: It can be generated by showing benefits and features of your product or service

      Desire: Explain what problem of the audience you are solving. Bring out the problem the audience is facing and how your solution can solve their problem.

      Action: Write a strong call to action that persuades the audience to click the ad.

       

      Example:

      8. Create Form with questions

      You can add form title, an intro, questions, your company’s privacy policy, and a thank you screen.

       

      • Intro: Here you can explain why one should fill out the form

       

      • Questions: In this section you can ask 2 types of questions:

      Standard questions(i.e. Name, Email) and custom questions. Ask a custom question with your business goals, for example: “Where do you want to buy a house”. 

       

      • Form type: Under form type you can select either more volume or higher intent. If you want as many leads as possible then select more volume. If you want high quality of leads then select higher intent, as this will ask for confirmation from the audience. 
      • Privacy policy: A link to your company’s privacy policy is required for Facebook lead ads. Make sure your company’s website has a privacy policy page
      • Thank you, screen: After you’ve submitted the form, you’ll get this screen. You can also use this space to put a call-to-action or a download link.
      8. Create Form with questions

      You can add form title, an intro, questions, your company’s privacy policy, and a thank you screen.

       

      • Intro: Here you can explain why one should fill out the form

       

      • Questions: In this section you can ask 2 types of questions:

      Standard questions(i.e. Name, Email) and custom questions. Ask a custom question with your business goals, for example: “Where do you want to buy a house”. 

       

      • Form type: Under form type you can select either more volume or higher intent. If you want as many leads as possible then select more volume. If you want high quality of leads then select higher intent, as this will ask for confirmation from the audience. 
      • Privacy policy: A link to your company’s privacy policy is required for Facebook lead ads. Make sure your company’s website has a privacy policy page
      • Thank you, screen: After you’ve submitted the form, you’ll get this screen. You can also use this space to put a call-to-action or a download link.

      4 Tips to generate quality leads with Facebook Lead gen ads

       

      • Use higher intent in Facebook ad form type

      By using this you ask additional questions to the audience. The quality of the leads will be higher in higher intent form. 

       

      Instead of asking as usual questions like name, Email, number you can ask specific questions related to your business.

       

      Example: How much is your annual revenue ? 

      Which location are you looking for?

        • Provide irresistible offers

         

        What is your Unique Selling Proposition?

         

        How are you different from your competitors?

         

        You have to provide irresistible offers to your audience

         

        You will get more clicks on ads that will increase the conversion rate for your business. 

         

         

        • Test and Optimise Ads 

        Testing is the most important thing in any Ads. It shows you which Ad give more results.

         

        Through testing you can check which ad gets more clicks and which ad doesn’t perform well. 

         

        Facebook ad testing process

         

        On Facebook you have to test on interest, age, Influencers, location, magazines, facebook groups etc

         

        You have to create multiple ads to test different things.

         

        • Follow up quickly with leads

        Following up quickly with leads will help close more deals as users will remember you. 

         

        Followup within a day by calling or Emailing and make the most of it. 

         

        Conclusion

         

        I hope you learnt something about facebook Lead gen ads. 

         

        Follow this article to generate qualified leads for your business.

         

        If you need some help with Facebook ads please email me at info@syedsufiyan.com

         

        Further reading 

        Digital marketing 101 guide 

        How to create Google call-only ads so customers can call you

        Artificial Intelligence is Transforming digital marketing

         

         

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