If you want to generate leads for your business then you should consider Facebook Lead Ads.

Through Facebook lead ads you can generate leads at low cost. 

Are you Marketer who wants to generate quality leads from Facebook?

Or Are you a businessman who wants to generate quality leads for your business?

I will show you the exact ways I used to generate quality leads for my clients.

What are Facebook Lead Gen Ads?

When people see your ad on Facebook they click the ad and a form appears where they fill in the details like Name , Number and Email.

Facebook will also help people to automatically fill in the details. 

By this you will get the lead then you can call or Email them about your product or service

Budget can be low to start off. 350 Rs / $20 daily is a good budget to test campaigns.

You can also schedule the date of ads. If you want to run ads for 1 week you can select 7 days. 

When it comes to targeting you have options to target different interests in Facebook. 

According to research, As of January 2020 Facebook had an advertising reach of around 260 million users across india. 

Ad format is a crucial part of advertisement. It should be natural and very simple so the audience can understand clearly.

 7. Write Ad Copy , Headline and use Call to action

Create a copy keeping your audience in mind. You can use copywriting formulas like AIDA or PAS.

How to create Ad copy using AIDA and Pas formula? 

AIDA 

Attention: Create attention by calling out your target audience

Interest: It can be generated by showing benefits and features of your product or service

Desire: Explain what problem of the audience you are solving. Bring out the problem the audience is facing and how your solution can solve their problem.

Action: Write a strong call to action that persuades the audience to click the ad.

Example:

You can add form title, an intro, questions, your company’s privacy policy, and a thank you screen.

• Intro: Here you can explain why one should fill out the form

• Questions: In this section you can ask 2 types of questions:

Standard questions(i.e. Name, Email) and custom questions. Ask a custom question with your business goals, for example: “Where do you want to buy a house”. 

• Form type: Under form type you can select either more volume or higher intent. If you want as many leads as possible then select more volume. If you want high quality of leads then select higher intent, as this will ask for confirmation from the audience. 
• Privacy policy: A link to your company’s privacy policy is required for Facebook lead ads. Make sure your company’s website has a privacy policy page
• Thank you, screen: After you’ve submitted the form, you’ll get this screen. You can also use this space to put a call-to-action or a download link.

You can add form title, an intro, questions, your company’s privacy policy, and a thank you screen.

• Intro: Here you can explain why one should fill out the form

• Questions: In this section you can ask 2 types of questions:

Standard questions(i.e. Name, Email) and custom questions. Ask a custom question with your business goals, for example: “Where do you want to buy a house”. 

• Form type: Under form type you can select either more volume or higher intent. If you want as many leads as possible then select more volume. If you want high quality of leads then select higher intent, as this will ask for confirmation from the audience. 
• Privacy policy: A link to your company’s privacy policy is required for Facebook lead ads. Make sure your company’s website has a privacy policy page
• Thank you, screen: After you’ve submitted the form, you’ll get this screen. You can also use this space to put a call-to-action or a download link.

4 Tips to generate quality leads with Facebook Lead gen ads

• Use higher intent in Facebook ad form type

By using this you ask additional questions to the audience. The quality of the leads will be higher in higher intent form. 

Instead of asking as usual questions like name, Email, number you can ask specific questions related to your business.

Example: How much is your annual revenue ? 

Which location are you looking for?

• Provide irresistible offers

What is your Unique Selling Proposition?

How are you different from your competitors?

You have to provide irresistible offers to your audience

You will get more clicks on ads that will increase the conversion rate for your business. 

• Test and Optimise Ads 

Testing is the most important thing in any Ads. It shows you which Ad give more results.

Through testing you can check which ad gets more clicks and which ad doesn’t perform well. 

Facebook ad testing process

On Facebook you have to test on interest, age, Influencers, location, magazines, facebook groups etc

You have to create multiple ads to test different things.

• Follow up quickly with leads

Following up quickly with leads will help close more deals as users will remember you. 

Followup within a day by calling or Emailing and make the most of it. 

Conclusion

I hope you learnt something about facebook Lead gen ads. 

Follow this article to generate qualified leads for your business.

If you need some help with Facebook ads please email me at info@syedsufiyan.com

Further reading 

Digital marketing 101 guide 

How to create Google call-only ads so customers can call you

Artificial Intelligence is Transforming digital marketing