How to generate leads for your business through Meta (Facebook) ads?

Jan 19, 2023 | 0 comments

Creating Facebook ads is a powerful way to reach potential customers and promote products or services.

Here is a step-by-step guide on how I create Facebook ads:

  1. Set up a Facebook Business account: I need to have a Facebook business account to create ads, this account is different from a personal account, it will have different tools, analytics, and options to manage my business.

To set up a Facebook Business account, you will need to follow these steps:

  • Create your page

    Click this link, To get started,

  • Fill out the required information, such as your business name, category, and contact information.
  • Add a profile picture and cover photo that represents your business.
  • After the account is created, you can go to the “Settings” menu and select “General” to add other information such as hours of operation, and add other managers if needed.

2. Choose Your ad campaign objective: Facebook offers various ad campaign objectives, such as driving website traffic, increasing conversions, and promoting my products. I need to select the objective that best aligns with my business goals. For example, If I am promoting a new clothing line, my objective would be to drive website traffic and increase conversions.

When creating an ad campaign on Facebook, you will be prompted to choose an objective for your campaign. The objective you choose will determine the type of ad you can create, as well as the targeting options available to you. The following are some common objectives that you can choose from when creating a Facebook ad campaign:

  • Brand awareness: This objective is used to increase awareness of your brand among a specific audience.
  • Traffic: This objective is used to drive website traffic or app installs.
  • Engagement: This objective is used to increase engagement on your Facebook page, such as likes, comments, and shares.
  • App installs: This objective is used to drive downloads of your mobile app.
  • Lead generation: This objective is used to collect leads for your business, such as email addresses or contact information.
  • Sales: Find people who likely to purchase your product and service.


It’s important to choose the right objective for your ad campaign because it will affect the targeting and optimization options available to you.

3. Define Your target audience: I use Facebook’s targeting options to define my target audience. I can target users based on demographics, interests, behaviors, and location. For example, I may target young adults aged 18-35 who are interested in fashion.

In Facebook ads, the target audience refers to the specific group of people that you want to see your ads. Defining a target audience is an essential step in creating a successful ad campaign, as it helps to ensure that your ads are being shown to people who are most likely to be interested in products and services of your business.

There are several ways to define a target audience for your Facebook ads:

  • Demographics: You can target your ads based on characteristics such as age, gender, education, and location.
  • Interests: You can target your ads based on the interests of the users, such as hobbies, interests, pages they follow, etc.
  • Behaviors: You can target your ads based on the behaviors of the users, such as their purchase history, device usage, etc.
  • Custom Audiences: You can create a custom audience based on your own data, such as email lists, website visitors, and app users.
  • Lookalike Audiences: Want to target similar to your existing customers and website visitors? then Lookalike audience you should use. 
  • Life events: You can target users based on life events such as getting married, having a baby, buying a home etc.

It’s important to note that the more specific the targeting is, the smaller the audience will be but the conversion rate will be higher, and vice versa. You can experiment with different targeting options to find the best audience for your ad campaign.



4. Create Your ad creative: I create my ad by choosing from different ad formats, such as images, videos, and carousels. I also include an attention-grabbing headline and a clear call-to-action.

An effective image creative strategy for Facebook ads can include the following elements:

  • Clear and compelling visuals: Use high-quality images that clearly showcase the product or service being advertised.
  • Relevance to the target audience: Use images that are relevant to the target audience and will resonate with them.
  • Branding: Incorporate branding elements such as logos or slogans to help build brand recognition.
  • Emotion: Use images that evoke emotions in the target audience, such as happiness or excitement, to increase engagement and conversion.
  • A/B testing: Test different images to see which perform best, and use this information to improve future ad campaigns.
  • Use of people: Using people in the images can increase engagement and conversion rates as people tend to relate more to people rather than objects.

5. Set Your budget and schedule: I set my budget and schedule for my ad campaign. I can choose from daily and lifetime budgets, and set the start and end dates for my campaign.

When creating a Facebook ad campaign, you will need to set a budget and schedule for your ads. Setting a budget and schedule will help you control how much you’re spending on your ad campaign and when your ads will be shown to users.

  • Budget: Facebook offers two types of budget options: a daily budget and a lifetime budget. A daily budget is the amount you want to spend on your ad campaign per day, and a lifetime budget is the total amount you want to spend on your ad campaign over its entire duration.
  • Schedule: You can choose to run your ad campaign for a specific period of time, or you can choose to run it continuously. Additionally, you can set the start and end dates for your ad campaign, or you can choose to start it immediately and end it when your budget is exhausted.
  • Ad delivery: You can choose to have Facebook optimize your ad delivery for a specific goal, such as clicks or conversions, or you can choose to have them delivered evenly throughout the campaign.

Here’s a simple illustration of how it looks like:

Once you’ve set your budget and schedule, Facebook will automatically optimize your ads to get the best results within that budget and schedule. It’s important to keep an eye on your ad campaign’s performance to ensure that it’s meeting your goals and to make adjustments if needed.