Have you ever visited a website or online store and left without making a purchase?
Did you know that you can still be targeted with ads from that same website even after leaving?
This is called retargeting, and it’s a powerful marketing strategy that aims to bring back potential customers who showed interest in your product or service but didn’t convert. By showing them personalized ads, retargeting can increase their desire to make a purchase.
With an effective retargeting strategy, businesses can improve their conversion rates and ultimately generate more revenue. Don’t miss out on the opportunity to re-engage with potential customers and boost your sales through retargeting.
What Is Retargeting?
Retargeting, also known as remarketing, is a digital marketing strategy that involves targeting potential customers who have previously interacted with your brand, but did not convert into customers. This technique works by displaying targeted ads to users who have visited your website or engaged with your brand in some way, in order to re-engage them and encourage them to complete a desired action.
For example, if a user visits your website and adds an item to their cart but leaves without making a purchase, you can use retargeting to display ads to them on other websites or social media platforms, reminding them of the item they left behind and encouraging them to return to your website and complete the purchase.
Retargeting is an effective way to increase brand awareness, drive website traffic, and boost conversions. Studies have shown that retargeting can increase conversion rates by up to 70%, and that retargeted visitors are 70% more likely to convert into customers than those who haven’t been retargeted. You can maximize ROI with retargeting campaigns.
Overall, retargeting is a powerful tool in a digital marketer’s arsenal, allowing them to reach potential customers who have already shown interest in their brand and move them further along the sales funnel.
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When should you use retargeting campaigns for your business?
Retargeting campaigns should be used when businesses want to target people who have already shown interest in their products or services but haven’t made a purchase. Here are some examples:
- E-commerce websites can use retargeting campaigns to target people who have viewed specific products but haven’t added them to their cart or completed the checkout process.
- Service-based businesses can use retargeting campaigns to target people who have visited their website or filled out a form but haven’t followed through with scheduling a consultation or appointment.
- Event organizers can use retargeting campaigns to target people who have visited their event page but haven’t yet purchased tickets.
In all of these examples, retargeting campaigns can be used to remind potential customers of their interest and encourage them to take the desired action.
Retargeting vs. remarketing: Which one to choose for your business?
Retargeting and remarketing are often used interchangeably, but they are slightly different concepts.
Remarketing, on the other hand, is a broader term that encompasses all types of marketing efforts aimed at re-engaging with customers who have shown interest in a brand or product. It can include retargeting ads, but also includes email marketing, social media marketing, and other forms of targeted outreach.
In summary, retargeting is a specific type of remarketing that uses online ads to target users who have interacted with a brand or product, while remarketing encompasses a wider range of marketing efforts aimed at re-engaging with potential customers.
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How retargeting works? Science behind it
Retargeting works by using cookies to track website visitors and then displaying targeted ads to them after they leave the website. When someone visits a website, a cookie is placed on their browser. This cookie then follows them around the internet and can be used to display ads to them on other websites.
Retargeting campaigns can be set up through various advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. These platforms allow advertisers to create custom audiences based on website visitors, and then display ads to those audiences on various platforms.
According to a study by AdRoll, retargeting campaigns have a click-through rate of up to 10 times higher than regular display ads, and can result in a 70% increase in conversion rates. This is because retargeting ads are highly targeted and personalized, as they are based on the user’s previous interactions with a website.
For example, if a user visits an e-commerce website and adds a product to their cart but does not complete the purchase, a retargeting ad can be displayed to them on Facebook or other platforms reminding them of the product and encouraging them to complete the purchase.
Overall, retargeting is an effective way for businesses to stay top of mind with potential customers and increase their chances of converting them into paying customers.
Where retargeting fits into your marketing strategy for high ROI
Retargeting can fit into various stages of the marketing funnel and can be used to achieve different objectives. Here are some examples:
- Awareness stage: Retargeting can be used to increase brand awareness by showing ads to people who have previously visited your website or engaged with your brand on social media. For example, if someone has visited your website but hasn’t made a purchase, you can retarget them with an ad that showcases your brand and products.
- Consideration stage: Retargeting can also be used to encourage people who have shown interest in your products or services to take the next step in the buyer’s journey. For example, if someone has added items to their cart but hasn’t completed the checkout process, you can retarget them with an ad that offers a discount or free shipping to incentivize them to complete their purchase.
- Conversion stage: Retargeting can also be used to upsell or cross-sell to existing customers. For example, if someone has recently purchased a product from your website, you can retarget them with an ad that showcases complementary products or offers a discount on their next purchase.
Overall, retargeting can be a powerful tool to increase brand awareness, drive conversions, and improve customer retention when used strategically in conjunction with other marketing efforts.
The benefits of retargeting in online advertising
Retargeting has several benefits for businesses, some of which include:
- Increased conversions: Retargeting helps businesses reach potential customers who have already shown interest in their product or service, increasing the likelihood of conversion.
- Cost-effective: Retargeting campaigns are often more cost-effective than other forms of advertising, as businesses can target a specific audience and avoid wasting ad spend on uninterested viewers.
- Enhanced brand awareness: Retargeting campaigns can help businesses stay top-of-mind with potential customers, even after they have left the website.
- Personalized messaging: With retargeting, businesses can create personalized messages for each customer, based on their previous interactions with the brand.
- Better ROI: Retargeting can help businesses achieve a better return on investment (ROI) by targeting those who have already shown interest in the brand or product.
Overall, retargeting is an effective way for businesses to increase conversions, improve brand awareness, and achieve a better ROI.
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