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What is ChatGPT? and how to use it in Digital Marketing

Jan 7, 2023 | 0 comments

Do you quickly want to write content for marketing purposes? OR


Get copy written for your ad copy or blogs, then ChatGPT can help you generate quality content quickly.



What is ChatGPT?


ChatGPT is a language model for dialogue. OpenAi has trained a model called ChatGPT which interacts in a conversational way. 


As it is dialogue format, it makes it possible to follow up questions, admit its mistakes and challenge incorrect premises. 


Don’t blindly use ChatGpt content for your business or blogs. Research from your end as well. Check plagiarism of its content. 


ChatGPT for Search Engine Optimization(SEO)


SEO involves optimizing a website to rank higher in search engine results pages (SERPs) for specific keywords related to the business. This can be done through on-page optimization (making changes to the website itself) and off-page optimization (building high-quality backlinks to the website).


ChatGPT for Keyword research 


You can generate keywords for your businesses through ChatGPT. It can give you 10-15 keywords. 


Just open the ChatGPT website and write: Write Keywords for “digital marketing agency” 






ChatGPT for Meta Description


You can also generate meta descriptions for your website. Please check thoroughly the quality of its content before use it. 


Just type your question in ChatGPT to get Meta description. 






ChatGPT for Ad Copy 


If you are creating an advertisement then ad copy is required. Generation ad copy is very simple in ChatGPT. 


Let’s say you want to generate ad copy for digital marketing services. You can type your query in ChatGPT. 






You can also input any condition in the question when you ask. 


In the above example, i asked to use a popular copywriting structure to create ad copy.





ChatGPT for Social Media




Creating posts for social media is an immense effort. To get good engagement you need a persuasive copy. 


You can use ChatGPT to get copies for your social media posts 




Example:  I asked “Write copy for social media about digital marketing benefits for your business



ChatGPT for landing page copywriting 


A landing page is a standalone web page, created specifically for the purpose of a marketing or advertising campaign. It is designed to direct the visitor to take a specific action, such as making a purchase or filling out a form for more information.


Landing pages are important for a number of reasons:


  • Conversion optimization
  • Targeted messaging.
  • Tracking and analysis
  • Improved user experience


You can use ChatGPT to write landing copy


Example: I asked “Write landing page copy for digital marketing services”




ChatGPT for email marketing 


Email marketing: This involves sending targeted, personalized emails to a list of subscribers in order to promote products or services or nurture leads.


You can use ChatGPT to write email copy. 


Example: I asked “Write email copy to attend a digital marketing online seminar”






It’s important to leverage ChatGPT in your marketing to make your life easier. But don’t use this content blindly as it can be sometimes bad. So research on your own and compare. 


Comment your key takeaways.



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