Over the past 19 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books (making him a New York Times Bestselling Author), popularized the concept of sales funnels, and co-founded the software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.

In this blog, we will discuss Instagram traffic secrets and Instagram marketing tips from Russell Brunson’s book: Traffic Secrets

Content of the blog:

Step #1: Understanding the History and Goal of Instagram
Step #2: Find Your Dream 100 on Instagram
Step #3: identify the publishing strategy and create your publishing plan
Step #4: buy your way in

 Watch video to get traffic from Instagram From Russell Brunson book Traffic secrets

Step #1: Understanding the History and Goal of Instagram

Instagram was founded by Kevin Systrom and Mike Krieger in San Francisco in 2010, and it quickly gained popularity, reaching 100,000 members in its first week, 1 million in 2 months, and 10 million members in its first year.

In 2012, Facebook purchased Instagram for 1 billion dollars in cash and stocks. In 2013, Mark Zuckerberg offered 3 billion dollars to buy Snapchat, but the offer was rejected. Instead, Instagram added all of Snapchat’s core features, including Stories, in 2016.

As a result, Snapchat’s stock value went down, and many users switched to Instagram. The goal of Mark Zuckerberg was to find a place to leverage attention and place ads where people are spending their time.

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Step #2: Find Your Dream 100 on Instagram

To implement the Dream 100 strategy on Instagram, businesses should identify and target the top 100 people or companies in their niche who have already established a strong relationship with their ideal customers. The steps involved in the Dream 100 strategy on Instagram include:

Identifying the Dream 100: Make a list of the top 100 people or companies in your niche who are already serving your ideal customers.

Engaging with Dream 100: Spend a few minutes each day viewing all their social media posts, stories, and ads to identify successful patterns and engagement techniques.

Analyzing Dream 100: Look for the types of posts, captions, and engagement techniques that are most effective in attracting and retaining their ideal customers.

Engaging with Dream 100: Best instagram tricks in 2023
is Like, comment, and share their posts, and message them to build relationships.

Creating your own content: Use the insights gained from Dream 100 to create your own content that resonates with your ideal customers.
By focusing on engaging with and analyzing the Dream 100 on Instagram, businesses can gain insights into what works in their niche and tailor their marketing efforts to better serve their ideal customers this are some tips and tricks for instagram followers.

This strategy can help businesses build strong relationships, generate leads, and drive traffic to their websites. Remember, as a producer of social media, not a consumer, businesses should only follow people who are successfully serving their target market to understand their message and figure out their unique angles inside that ecosystem.

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Step #3: identify the publishing strategy and create your publishing plan

When it comes to Instagram, having a well thought out publishing plan is crucial. The JK5 Method is a great way to organize your content and create a visually appealing and consistent grid. This method involves creating five categories based on things you are passionate about and rotating through them when posting images on your profile.

Russel Brunson JK5: Faith, funnels, personal development, entrepreneurship and family.

Not only does this method ensure that your profile has a variety of content, but it also makes it easier to come up with ideas for posts and keeps your content fresh.

But simply having a plan isn’t enough. You also need to make sure that each post aligns with your brand and fits with the overall aesthetic of your profile. This is where the “ABCDQ Test” comes in.

ABCDQ test: Aesthetic
Brand
Consistent
Diversity
Quality.

Captions for Instagram:
Crafting a compelling and effective caption is an art that can make or break your social media post. Here are some tips for creating engaging captions:

Know your audience: Understanding your target audience is crucial when creating a caption. What are their interests, pain points, and motivations? Use this information to craft a caption that resonates with them.

Choose a goal: Every post should have a clear goal, whether it’s to educate, inspire, or entertain your audience. This will help you determine the tone and message of your caption.

Use different types of captions: A caption can be a story, a question, or a list, among other things. Experiment with different formats to see what works best for your brand and audience.

Utilize hashtags: Hashtags help increase the visibility of your post and attract new followers. Use relevant hashtags that are popular in your niche to reach a wider audience.

Include a call to action: A CTA prompts your audience to take a specific action, such as liking, commenting, or sharing your post. Be sure to include a CTA in every post to encourage engagement and drive traffic to your website or other platforms.

Examples of small cta include:

“Double tap,” “Hit the ‘like’ button,” “Post an emoji,” or “Comment
below.”
Examples of bigger calls to action include: “Share this post,”
“Tag 3 friends,” “Click the link in my bio,” or “Sign up for ____.”

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Instagram Reels/TV strategy:

A strong Instagram reels strategy involves producing longer-form video content that answers questions and dives deeper into topics that interest your audience. Consistent publishing is key, and testing different hooks and material can help you figure out what resonates best with your viewers.

While reels episodes can be up to 60 minutes long, the optimal length is usually between 3-5 minutes, with the first 60 seconds being critical to hooking viewers. To improve your strategy and tips for instagram reels is: It’s important to watch IGTV content from other creators, especially your Dream 100, to see what types of videos are successful and how they engage their viewers.

Instagram story strategy:

Instagram Stories offer a more casual, behind-the-scenes look at your life and business. These 15-second videos disappear after 24 hours, making them perfect for sharing fun and engaging content with your followers. You can also use Stories to promote products or services in a creative way. Building a strong relationship with your audience through Instagram Stories can increase engagement and ultimately drive more sales. By incorporating both Instagram TV and Instagram Stories into your overall marketing strategy, you can create a well-rounded approach to engaging with your audience and growing your brand on the platform.

Step #4: buy your way in

One of the quickest ways to get on your Dream 100’s radar and grow your Instagram following is through shout-outs, this is one of the best instagram tips for beginners. A shout-out is when one of your Dream 100 mentions you on their profile or in their Stories and encourages their followers to follow you.

Paid shout-outs can be a great way to reach a larger audience and get on the radar of influential accounts. You can approach people in your Dream 100 to do paid shout-outs, or work with agencies that specialize in getting shout-outs for you.

For example, you can pay an influencer with a large following to do a shout-out for your product or service. This can result in increased visibility, followers, and ultimately, sales.

One successful example is paying an influencer with a large following to do a shout-out for your book. This can lead to exposure to thousands of potential new followers, and ultimately drive sales.

Remember to optimize your profile page with clickable links to drive traffic to your website or product. By investing in paid shout-outs, you can accelerate your growth and get your brand in front of the right audience.

Hope you learnt to get traffic through Instagram. Comment your thoughts