Lead Generation and Email Marketing The Complete Guide for 2023

Nov 12, 2022 | 0 comments

Do you want to grow your business? 

Do Want to increase the Return On Investment(ROI) and sales of your business? 

In this blog you will learn: 

  • What is lead and what are not leads?
  • Lead Generation in the Age Of Social Media.
  • Lead Generation for B2b and B2C.
  • The Principles of Ethical Lead Generation 
  • Lead Generation Probability Theory
  • B2B Lead Generation
  • Lead Generation methods for B2B
  • B2B Lead Generation and scaling Lead Generation
  • The Funnel for Lead Generation
  • Email Marketing tips and hacks 

 

So let’s get started.

What is lead and What are not leads?

 

Lead is the data of the audience. It can be the audience Name, Email ID, Number, etc.

 

If you have social media following, try to convert them into email subscribers by creating lead magnets like ebooks or videos.

 

You can ask your leads always to follow you on social media. 

 

Build community and email subscribers. Ask your leads via emails, webinars, private groups, and if possible, offline meet-ups. 

 

Don’t invest money in gaining social media followers. Instead, run ads and generate leads from social media platforms. Paid advertising is best for a social media strategy to generate leads. 

 

Boost social media activity using your email subscribers to get new users on your social media platforms. Run contests, polls, quizzes, and giveaways. 

 

Lead Generation for B2b and B2C 

 

Your lead generation strategy will depend on your target market. 

 

If your product is a high-end B2B product, lead generation is vital, difficult, and more direct (research and prospecting).

 

If your product is a high-end B2C product, your product needs marketing to generate leads and sales to close the leads. 

 

With low-end B2C products, you need marketing to generate leads and automation to nurture leads and close the leads. With low-end B2C products, you afford to have a sales team to follow up with the leads.  

 

For very low-end B2C Products, you might not need lead generation itself. 

 

 

B2C and B2B lead generation 

 

High-end B2B product examples:

Clothing, Car parts, IT services for a bank, commercial computers and servers for large companies, and manufacturing equipment for a factory. 

 

High-end B2C product examples:

 

Car, interior design services, home, vacation time-share packages.

 

Low-end B2B product examples:

 

Software as a service(SaaS) products such as e-mail marketing tools, CRM tools, and help-desk software. 

 

Low-end B2C product examples:

 

Shoes, apparel, watches, and cosmetics. 

 

The Principles of Ethical Lead Generation 

 Lead-gen-2023

Once you learn lead generation, you have a lot of power in your hands.

 

You will generate 1000s of leads–If you use lead generation methods in the right way.

 

With great power comes great responsibility. 

 

Never buy/get email subscribers and send bulk emails without consent.

 

For B2B leads–Send emails from your own email account. Don’t use email marketing services. 

 

For B2B leads–Always generate leads through paid advertisement platforms (Facebook, Instagram, Twitter, Linkedin, Google Search ads)

 

Do not scrap emails and buy email subscribers–because of this emails will go to spam.

 

If your users unsubscribe, do not send them emails. 

 

Keep your email marketing reputation high. Your domain and email ID is sacred.

 

Probability Theory & Statistics in Lead Generation 

 

Now we are going to learn some numbers and mathematics. Don’t worry it will be fun not boring. 

 

Probability theory is vital for lead generation, business and life. 

 

What is Probability theory? 

 

It is the law of large numbers. It is connected to science, nature, and the universe. 

 

Events in small numbers are not predictable. A coin toss cannot be predicted. 

 

However, When a large number of events happen, the future can be predicted based on past results. A coin tossed millions of times can be predicted with a fair degree of accuracy. 

 

50% heads and  50% tails. Almost. The larger the numbers, the closer it is to the expected value. 

 

The Law of large numbers is the heart of marketing because you have to predict future conversions based on the current numbers. 

 

Predicting the future leads 

 

The lead cost will average out with large numbers. Aim for 1,000 leads to know the exact cost. 

 

With 1,000 conversions– the leads-to-conversion ratio will be predictable. 

 

If you get 500 leads and 10 people are converted into paying customers. Then you get 2% conversions on your leads. For your next leads, you can expect 1.8% to 2.2% conversions. 

 

When you get 1,000s leads and nurture them with automation–then the real growth comes.

 

B2B lead generation is about having personal interaction with the customers. It is prospecting and outreach. 

 

In the initial days, a business can be gained by manual work.

 

When B2B lead generation grows–The principles of B2C lead generation can be applied for B2B as well, as you will be generating B2B leads at scale. 

 

During the initial stages, until the product-market fit is established, B2B lead generation techniques can be applied to B2C. 

 

If the value of your product/service is high–you can close your leads by manual work like calling, emailing, sales page, and webinars, Without needing lead nurturing and automation.

 

Tools For B2B lead generation 

 

The first step is to identify the prospects based on educated guesses and research. 

 

The second step is to find out their contact details so you can schedule a meeting with them. 

 

Contact pages on blogs and websites, Twitter, LinkedIn, and other platforms. 

 

Snov.io chrome plugin will help you find out the email IDs of a website domain name. 

 

GetProspect.io will help you find out the email IDs of people on LinkedIn.

 

Findthatlead.com and Lusha.co are great lead-generation tools.

 

Once you have email IDs, you can reach out to them via email.

 

You can use tools like Mailshake to semi-automate the process.

 

How B2B Lead generation is different from B2B

 Leadgen2023

Low-cost commodities and products are not required lead generation because it’s not worth spending time on sales. 

 

For high-end  B2B products, the leads can be identified and engaged manually.

 

When B2B and B2C products fall somewhere in the middle – where the cost is not high enough to do only manual engagement 

 

The concept of funnel comes in when the B2B and B2C products fall somewhere in the middle because the cost is not high enough to do manual engagement and low enough to run ads. 

 

Advertising will get in the leads, and marketing automation will convert leads, and based on the lead score– leads can be manually engaged through webinars, sales calls, sales pages, and meetings.

 

Leads can be scaled to large if the funnel is set up properly. 

 

Check out the Marketing sales funnel blog to increase your business revenue. 

 

Marketing automation – Drip marketing 

 

You have to do marketing automation to take drip marketing to the next level. 

 

To do marketing automation effectively you have to get more details from the customers. As many details as possible apart from contact details, It is called lead profiling. 

 

With marketing automation, you can score leads based on their activity within your funnel and use it for sales accordingly. 

 

With Marketing automation, you can send personal messages at scale. You will get affinity and trust from leads with customized messages. 

 

Drip marketing and automation tools 

 

  • ConvertKit 
  • ActivCampaign 
  • Aweber
  • GetResponse
  • MailChimp 

 

Conclusion 

I hope you learned B2B and B2C Lead generation. 

Just remember B2B lead generation requires a personal connection with prospects. 

Comment down your thoughts.

 

Further reading

social media marketing – Your complete guide for 2023

The Marketing Sales Funnel – Your Complete Guide For 2023

The Content Marketing – Your complete guide for 2023