Do you want to maximize the ROI of your Digital Marketing and persuade readers to take action?
Then, persuasive Copywriting is the answer.
Copywriting can be used in Social media, Paid advertisements, Landing pages, Sales pages, Websites, etc.
It can help you rank higher on Google and form an emotional bond with the audience through brand stories.
This is a complete guide for beginners in copywriting.
In this blog, you will learn:
- What is copywriting?
- Copywriting vs Content Marketing: Key Differences
- Reasons Copywriting is Important for Your Business
- Types of Copywriting Every Marketer Needs to Master
- Copywriting Formulas to increase your conversions
- Important Copywriting Tools You Must Have
What is copywriting?
“A Copywriter is a salesperson behind a typewriter.”
A quote from Judith Charles, president of her own retail advertising agency, Judith K. Charles Creative Communication. And this is the best definition of copywriting I have ever heard.
The biggest mistake is copywriter can do is to judge advertising as a layman. If you do, you’ll end up as an artist, and entertainer–but not a salesperson. And you will be wasting your client’s time and money by writing copy.
The goal of copywriting is not to be liked, to entertain– but to sell products. The advertiser should not care if people like the commercials or get amused. But Commercials are meant to end–End of increased sales–and profits for the advertiser.
Copywriting vs Content Marketing: Key Differences
Creating valuable free content to attract and convert prospects into customers–and customers into repeat buyers is called content marketing.
Getting a reader to take a specific action is called copywriting. Action can be filling out a form, liking a post, or purchasing a product.
Content marketing is blogs, emails, and podcasts.
Copywriting is ad copy, website copy, sales pages, and direct mail.
Reasons Copywriting is Important for Your Business
Are you looking for creative, engaging, and informative content?
A copywriter can help you create the right impression.
Copywriting helps you get more sales and increase the ROI of your business.
Some of the reasons why copywriting is actually really important
- Good Copywriting builds a strong relationship
- Copywriting will make you superior than your competitors
- The right copywriter makes you a ton of money
- You can use the same copy for multiple marketing efforts like email, and social media.
- Copywriting cuts through the noise and gains the right attention
- It boosts conversion rate optimization (CRO)
7 Types of Copywriting in Demand
Copywriting can be done for different types of copy, such as Ad copywriting or website content like blogs.
It’s important what makes up each type so you can create effective copy for your business.
Learn 7 Types of Copywriting
- Website copywriting.
Website copywriting is essential for the business as it is where prospects visit to learn more. You need this type of copywriting for your website, which includes a homepage, service page, and more.
According to the study done by the Missouri University of Science and Technology found that users spend about 5-sec reading website copy before navigating to the next section. That’s less time to capture users’ attention and persuade them to take action on the website.
The most important thing is to define your objective. Each page in your website should communicate some information to the audience and persuade them to complete a certain action. Consider the example from Brandstory.
2. SEO copywriting.
Writing keyword-optimized content to help you rank on Google SERP and grow your organic traffic is called SEO Copywriting.
That’s a crucial skill for any marketer trying to grow a business online.
Tools like Ahrefs, Semrush, and Google keyword planner can help with keyword research.
The next step is to check out what other websites are trying. Just search your target keyword on google. Check their website/blog format, keywords, and links.
3. B2B copywriting.
B2b stands for business to business. This company sells products or services to only businesses.
You have to appeal to the people of businesses while writing B2B copy.
The biggest thing is you should write to the people, not businesses–people read your headlines and content, not businesses.
You need to speak pain points of the businesses.
4. B2C copywriting.
B2C stands for Business to consumer, so these companies sell products or services directly to the consumers.
The goal of B2C is to prompt a purchase action from the consumer. unlike businesses consumers are quick to purchase,
Speak directly to the audience with attention-grabbing headlines and benefits-driven copy.
5. Direct response copywriting.
Direct response is notable because of gets immediate action from the audience.
This type of copy persuades the reader to take action immediately after reading the text.
4 elements of direct response copywriting
6. Ad copywriting.
Ad copywriting is what audiences see when they get your ad on the social media platform.
Ad copywriting can be for:
- Social media ads
- Google search ads
- Native ads
You can use formulas like AIDA or PAS while writing ad copy.
We will discuss these formulas in the next sections.
7. Social media copywriting.
When you post content on your company’s social media platforms to engage with the audience is Social media copywriting.
You can use AIDA and PAS frameworks here aswell, but not compulsory. You will learn that in the next section.
Types of social media posts:
Copywriting Formulas to increase your conversions
There are many copywriting formulas, but the following two are best known.
1. AIDA: It stands for Attention, Interest, Desire, and Action.
According to AIDA, the copy must get attention first, then create an interest in the product, then create a strong desire to own the product, and finally ask the reader to take an action like the purchase or contact us–that eventually lead to a sale.
Example for marketing agency:
Attention: Do you want to get customers and increase the revenue of your business?
Interest: We can help you with digital marketing to get leads through the internet
Desire: You can get leads at a low cost through digital marketing
Action: Book a Free consultation call
2. PAS: It stands for Problem, Agitate, Solve. You write copy in 3 parts:
- You define the problem they are facing
- You agitate it, make it worse, and hit the audience.
- You solve the problem by presenting your solution. Making it worse is key here.
Example for marketing agency:
State the problem: Here’s the problem. If you don’t utilize digital marketing to grow your business online you can go out of business soon. This is something you need to get under control quickly.
Agitate it: If you don’t, your competitor will get all the business, and you can go bankrupt. You could regret not doing SEO to rank your website on search engines.
Introduce the solution: You can say, “Luckily for you, there’s now a solution. Our 360-degree digital marketing not only helps you get customers through the internet but also ranks your website on google and get brand awareness through social media.”
Important Copywriting Tools You Must Have
- Grammarly – Check grammar errors and proofread
- The Hemingway App – Remove Jargon From Your Copywriting
- Copyscape – Plagiarism checker
- CoSchedule Headline Analyser – Write attention-grabbing Headlines
I hope you learned something new in this copywriting guide.
Use these strategies when you write copy for social media, Ad copy, etc.
Comment down your views.